The Soft Simple CEO is a mental wellness-led leadership framework created for high-achieving women entrepreneurs who are tired of building success at the expense of their well-being. Founded by a mental health advocate and entrepreneur who experienced her own breaking point, this brand was born from a powerful truth: your mind is your business.
We teach women how to lead from a place of regulation, not reaction — replacing hustle culture with calm execution, self-trust, and sustainable strategy. Our framework is built on five core principles: self-trust over self-betrayal, regulation before strategy, softness as a leadership skill, sustainable success design, and calm execution.
Through coaching, digital resources, our “Khaos and Konvos” podcast, and community experiences like our annual “My Mind is My Business” event, we serve women founders, CEOs, and leaders who are ready to scale without sacrificing their peace. “My Mind is My Business” brings together women entrepreneurs for a powerful experience centered on the connection between mental wellness and business success.
Whether you’re navigating burnout, pivoting your business, or simply ready to lead differently, The Soft Simple CEO gives you the tools to build a thriving business that honors your nervous system and your next level.
What makes us unique? We don’t just talk strategy — we start with the mind first. Because when your mind is right, your business follows.