United Sports & Entertainment (USE) is a full service organization that provides integrated management, marketing & media solutions for events, brands & talent while leaving a positive impact on the communities we visit. We focus on innovation and out-of-the-box thinking in all areas of event production, marketing, and media. USE has operated elite-level events since its founding in 2018. From Division I basketball to comedy shows and teaching summits, USE prides itself on continually growing and providing a memorable experience for its attendees for all events.

Our Services are as follows:
• Event Production (Sporting Events, Corporate Events, Private Events, Experiential
Activations, Live Shows, Press Conferences, Concerts, Conferences & Trade Shows)
• Brand Marketing
• Media Production (Content Creation, Video Production, Commercials/Infomercials, Podcast
Production)
• Advertising and Partnerships
• NIL Services
• Consulting (Fashion, Media Training)
• Hospitality (Staffing, Gifting, Transportation, Lodging, Logistics, Premium Experiences)


Community Impact is a huge pillar for all United Sports & Entertainment business practices.
As a part of all United Sports & Entertainment events, student-athletes are required to participate in a community impact activation with a children's organization in the city of the event. USE coordinates with local organizations that would benefit from interactions with college athletes. These activations range from learning confidence through public speaking, to sparking creativity through individualized starting lineups with custom handshakes, to giving back by sharing Christmas presents with children in need. The community impact that USE participates in is what drives us to continue growing to cities across the country.

Not only does USE want to give back to the communities it operates in, but we value diversity in all areas of the company. Whether it's a full-time employee, seasonal worker, or a one time event worker, we want to show how black-owned businesses excel with the support of their community and other minority communities.