Jasmine Nelson’s journey is one of resilience and transformation. Growing up in Oakland, California, she faced the challenges of hirsutism during her teenage years, dealing with facial hair growth, dark spots, and ingrown hairs. After years of ineffective and harmful treatments, she was diagnosed with Polycystic Ovary Syndrome (PCOS). Determined to find a natural solution, Jasmine began experimenting with ingredients in her grandmother’s kitchen, eventually creating the Hair Reducing Fade Oil in 2019. Today, her brand, Umber by J. Lenay, empowers women worldwide with affordable, natural solutions and raises awareness about hirsutism and PCOS.
About Jasmine
Jasmine’s journey began with a personal mission to solve her own challenges, transforming a struggle into a thriving brand. A California College of the Arts alum, she launched her business in 2020 from her grandmother’s kitchen. Now, with global reach, features in Vogue, and a spotlight on BET On Black, Jasmine continues to inspire and empower women to embrace their beauty and confidence.
About The Business
Umber By J Lenay is a pioneering brand that provides natural solutions for women dealing with excessive facial hair growth due to conditions like Hirsutism, PCOS, and hormonal imbalances. Founded by Jasmine Nelson, the brand has become a trusted name in the PCOS community for offering an affordable alternative to expensive and invasive treatments like laser hair removal and electrolysis.
What sets Umber By J Lenay apart is its dedication to offering effective, natural ways to manage hormonal hair growth while maintaining healthy skin. The brand’s flagship product, Hair Reducing Fade Oil, is designed to thin facial hair and slow its regrowth with consistent use. It also addresses common skin issues like dark spots, ingrown hairs, and scarring from traditional hair removal methods.
Jasmine’s personal experience with Hirsutism and PCOS motivated her to create a brand that not only offers high-quality, natural products but also fosters a sense of community and empowerment. Through social media, outreach, and customer support, Umber By J Lenay connects with women, providing both solutions and emotional support.
Having recently appeared on Season 4 of BET on Black by Revolt and Target, Umber By J Lenay is excited about the opportunities ahead. The brand is expanding by placing products in stores, salons, and med spas, and exploring international distribution. They’re also developing an esthetician directory to help women find professionals specializing in safe facial hair removal and aftercare. Umber By J Lenay is committed to empowering women with natural, affordable alternatives to traditional hair removal.
Advice From Jasmine
“Avoid chasing trends, as they often fade, and building a business around them can lead to short-lived success. Instead, focus on creating a solution to a problem you've personally experienced. When you find yourself saying, 'I wish there was something for this,' that’s your opportunity to innovate. Solving real problems drives long-term success and makes a business truly great.”
Contact Information:
Owner: Sebastian Sanders
Location: 4025 Feather Lakes Way P.O. Box 6100 Kingwood, Tx 77339
Number: 510.355.6523
Email: customercare@umberjlenay.com
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