I AM BLACK HISTORY | Dennis Chachere

Dennis Chachere

Dennis Chachere is Black History because his life reflects ownership, resilience, and the reclamation of Black presence in spaces where our contributions have long been overlooked. He is not only preserving Western heritage. He is actively reshaping who gets seen, heard, and valued within it.

A third generation cowboy from Houston, Dennis was raised in the Black Western tradition where riding, roping, and community were a way of life. His grandfather brought horses from Louisiana to Pleasantville and helped establish one of the city’s early Black trail ride groups, the Prairie View Trail Ride Group, which proudly participated in the Houston Livestock Show and Rodeo parade. From an early age, Dennis learned that rodeo was not just sport. It was legacy.

Dennis carried that legacy into professional rodeo as a calf roper, representing Houston on circuits across the country. His authenticity and presence recently reached a national audience when he was featured as a model in Wrangler’s Spring 2026 campaign, bridging historic Black cowboy culture with modern Western style.

Beyond the arena, Dennis is a builder and entrepreneur. He is the CEO of Four Arrows Saddle & Apparel, a Black owned Western brand rooted in culture, craftsmanship, and storytelling. Through Four Arrows, Dennis helped launch the powerful “Rodeo Saved My Life” campaign, celebrating resilience, mental health, and the real stories behind Western sport.

Together with his wife and business partner Ahsaki Chachere, Dennis also serves as CFO of LaChachere Music Group, a full service country music company spanning record label services, publishing, creative direction, and artist management. The company was created to amplify authentic Western voices, particularly Black and Indigenous artists who have historically been sidelined by the mainstream music industry.

Dennis and Ahsaki’s work exists at the intersection of culture and correction. At a time when the origins of country music and Western culture are being re examined, they are ensuring that Black cowboys and artists are no longer erased from the narrative. Through community rooted relationships, independent ownership, and intentional storytelling, LaChachere Music Group is building a new blueprint for the industry.

Dennis Chachere is Black History because he did not wait for validation. He built platforms. He protected heritage. And he continues to prove that Black Western culture has always been here and is here to stay.

Black History is not only about reclaiming the past. It is about owning the future.

And Dennis Chachere is doing exactly that for Houston and beyond.